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GIO 2009 Special Award for Originality
an archetype remade
The daybed Cleopatra that was designed in 1953 by Cordemeijer was The Bed with which the spiral frame of Auping gained large popularity. On the occasion of the 120 anniversary of Auping this bed was asked to be redesigned.
all kinds of comfort and functions
The ideal bed in the spirit van Cordemeijer is light and yet comfortable. The new Cleopatra anno 2009 is provided with all modern comforts; such as lots of adaptations; matrasses with comfort zones. The bed is larger, broader and bigger than its predecessor to meet the current demands. The archetype however, still remains the same; a design to last for years ...
project: redesign of archetype bed from 1953
client: Koninklijke Auping
awards / prizes: GID 2009; Special Award Originality
design: Maarten den Hartog, Pamela Musch in cooperation with Mars Holwerda, Studio MOM